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In this post, we will discuss more about logo design. Logo design is one of the fields of graphic design, it's quite interesting to be explored due to the basic design of highly refers to the concept rather than the technique. If you are interested in logo design, perhaps this article is a good start to adding your insights related to what is needed by a logo designers. Okay, Lets get started!

1. Logo, Identity and Brand

a. Logo

image source

Logo is a sign or symbol that aims to identify a company or entity. Logo does not work to sell, it only serves to represent the identity of something.

If the logo depicted as part of one's appearance, logo is the face of a person. We are used to identify a person from their face, and then we will remember it properties, behavior and so forth. So is the logo that represents the company, we recognize the company from its logo, and then remember about it's service, quality products, and so forth.

b. Identity

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Identity is the visual aspects that form the parts of the overall brand. Identity is the appearance of a company in a visual form, such as the use of color, images, typography, etc.. Identity usually refers to the guidelines that are designed specifically as a guide in describing the company in a visual form.

Examples of common identity consists of various visual equipment, such as stationery design, flyers, brochures, website, uniforms, signage, and various other equipment s that are categorized into visual form.

c. Brand

image source

The common perception that often arises is that the brand is solely limited to logos, use of color, typography, and a slogan. It is a wrong perception about the brand. So what is a brand? A brand is the emotional perception of the company's overall image. Brands are built through a process, consistency, and commitment.

A brand will establish a positive perception if it delivers quality and good service. A company can attempt to establish a positive brand, but the decision remains in the customers. Brand consists of various aspects, such as the Brand Name (the name of a product or service), Brand Positioning (a priority market segment and type of business), Brand Management (application of marketing techniques), and so on.

If illustrated as a person, it would look roughly like this:

When Zooey Deschanel consist of Logo, Identity, and Brand: her face would be the logo, identity would be her appearance, hairstyle, walk, smile, type of clothing worn, greasy hair, glasses, etc.. While the brand would be her attitude and behavior as friendly, loving, polite, smiling, inspiring, childish, and so forth.

2. Choose the Best Graphic Software for Logo Design

Logo should be designed in vector graphic format. Vector is a format which builds upon the graphical form of dots and dashes in the computer, so its size can be enlarged without limit and does not affect the resolution and image quality. It is totally different from raster format / bitmap which is built from a set of pixels from an image.

To design a logo, use only the vector-based applications. There are a variety of vector based design application that you can find out there: I would suggest Adobe Illustrator, CorelDRAW (paid software) or Inkscape (free).

3. Good Logo Criteria

Once you know the main functions and role of a logo, we will start with the next stage, ie to know the criteria of a good logo. Here are some general criteria used to design the logo:

A Good Logo is Simple

Less is more! Good logo is simple. The simpler the better. Because the logo is basically not assessed aesthetics but rather to function. The simplicity of a logo will help in identifying the functions represented. In addition, a simple logo is also easily applied in various types of media and tend to be understood quickly.

A Good Logo is Unique

In everyday life we will be able to easily recognize each other because everyone's face is unique. as well as the logo, the more unique a logo looks, the easier it is to stand out from the others.

A Good Logo is Memorable

Good logo is easy to remember. Logo does not require excessive elements that can actually make the audience confused. A memorable logo will help enhance the company's image and brand awareness of the company.

A Good Logo is Relevant

It is important to remember that the main function of the logo is as identification. So, try a clear relevance between the logo and the entities represented. For example logo for digital products should use symbols and typography which gives the impression of harmony with the theme and feel of the digital, technology, etc..

A Good Logo is Flexible / Applicative

Logo should be applicable and should be easily applied to a variety of visual media. Consider the factors of production such as screen printing, engraving, or 3D sign. This aspect refers to the simplicity to be built in a logo. Logos that are applicable can save a lot of production cost.

A Good Logo is Timeless

Logo will be used in a very long time, perhaps decades or even hundreds of years. For that, aside previously thought to follow the logo design trends. Remember that a logo redesign will make its use be inconsistent and confusing to customers. In addition, post-redesign costs will be enormous.

4. Letter Mark, Logo Mark or Both?

In general, logo classified into several types:

Logomark, the logo consists only of symbols.
Lettermark, the logo only consists of letters that usually use the name of the product / service.
The combination of both; logo consisting of logomark and lettermark.

"So which one should be used?"

To answer that question, we should first look at the name of the company. Lettermark commonly used in the company logo that has a unique name. This will make the company name stand out and emotionally creates a direct connection between the logo and the name.

Conversely, logomark will be good to use if the company name is too generic, eg the use of common names such as Apple, Blue, Speed, Water, Stone, etc.. In this case the use of iconic symbols are believed to help companies more easily identified by the audience.

5. Choosing Typeface for the Logo Design

Typography is an important element that must be considered in designing the logo. Here are some things to consider in choosing the typeface for the logo design.

Unique

We recommend that you avoid using a common font type. Some OS such as Window and Apple computers typically have a default font that has been frequently used by many people. It is better to choose a unique font, or design your own special typface for a logo.

Readability

Readability is very important factor in the application of typography including the logo design. Avoid using fonts that are difficult to read. In addition, you should avoid using effects on lettermark, like outline, shadow, emboss, etc.. It even makes the logo difficult to read.

Thickness

Logo in the application has a wide range of sizes. Make sure that the logo can be easily seen in small sizes though. For that, you should choose a font that has a sufficient thickness so easy to read. The font that is too thin will make the typeface difficult to read, and even seemed lost when the logo is reduced or when viewed from a certain visibility.

Relevance

Each typeface represents a trait that can be felt by the audience. Such as: 'solid' and 'strong' if we look at the font that has a strong thickness. Or what is 'feminine' if we see a decorative or thin font. So, make sure you choose a font that is relevant to the company represented.

Number of Fonts

Limit the use of the number of fonts for a logo. Too many types of fonts will only make the logo seem complicated.

Kerning

Spacing between letters (Kerning) is also a thing to consider when designing a logo. Be sure to not make the distance is too tight, or too loose on the typeface. Good kerning will build interesting compositions that form the logo.

6. Logo Design Process

Here are some common processes used in designing a logo:

Logo Design Brief

Logo design process usually begins with a brief, at this stage, designers try to gather as much information needed to design a logo such as: name of business, type of business, target market, corporate positioning, competitors, market segments, and so on.

Research and Brainstorming

Having collected the necessary information, the next process is the research and brainstorming. At this stage, the designer started developing the concept and looking for ideas.

Logo Sketch

If the concepts and ideas are available, the process continues by making logo sketches with pencil and paper.

Vectorizing

At this stage the results of the sketch is ready to be transferred into a digital format (vector format). Usually, the sketch is scanned and then re-tracing performed using vector-based applications, such as Adobe Illustrator.

Presentation

The next step is to present your draft to the client. Usually in the presentation, a designer will explain to clients about the concept behind the logo being designed, the use of color, typeface, etc..

Revision

7. Logo Design Resources

Here is a collection of useful resources:

Logo Design Inspiration

Logo Inspiration Community

Website and Blog

Logo Designing Articles

The logo design is not solely judged based on aesthetics alone, but also to function. Therefore, the logo design process will require research and time to be able to produce the right and communicative logo. Although the form is quite simple, but there are many things that must be understood by the designer in designing a logo. I hope this can be useful to you all, especially for graphic designers who want to explore more on logo design. If you have questions or suggestions, please feel free to comment. :)

Graphic design resources can come from everywhere around you. You can always find inspiration everywhere you are. Working on art can never being boring for you. Art is the thing you can explore more and more without afraid of being out of stock. One of the art’s branches is graphic design. This art’s branch let you tell people a message through graphic or picture. This is very revolutionary in art because now you can tell your message in easier way. Work of art is basically always containing a message from the creator. But sometimes, the message is hard to be accepted by the audience because artists usually use something that hard to be explained and not all of the audience can understand the message.

Graphic design simplifies the way for creator to tell the audience about the message because it is made to be simple and easy to be understood. Graphic design is also being a good way to introduce something, or taking it as an identity, for example in company’s logo or may be graphic design blog. It takes good graphic design knowledge to make a good symbol that can represent the company. It is also not an easy thing to make a company’s logo because you should make it easy to be recognized but also containing the message that the company wants to share to people.

You can really find Graphic design resources from everywhere around you. If you feel like your source of inspiration is being blocked, take a walk for a while and see how your environment can really being inspiration for you. The blocked feeling can also the result of bad mood you have. If you feel that you are not ready to working on arts, just take a deep breath or take a rest to and all you need to do is settle down your mood right before you work on your graphic design project. Reading magazine or simply checking timeline is also being a good graphic design resource. It can broaden the inspiration bowl inside of your head. The news from the newspaper and magazine or graphic design blog can be a good inspiration for you, especially if you should working on the latest issue for your graphic design work of art.

The number of inspirations around you can be multiple when you are really in to the topic. For example when you have to make a graphic design about animals, you need to do some research to understand well what exactly animal is. You need to know their behavior or even their body structure to make a good graphic design about it. If you understand well about the topic, you can easily working on it. A blocked feeling can also relieved by visiting graphic design blog. These blogs contain more than enough for you to take it as an inspiration for your work of art. By seeing other’s work of art, you may enrich your knowledge about technique, perspective, or even other’s style that could inspire you. Visiting graphic design blog is also good for you if you are seeking for inspiration because you can give and ask for testimony for your work of arts. The other’s perspective may help you to make best work of art because you’re not only see it from your own perspective. Graphic design resources is really everywhere.

One popular reason for an office employee-turned-freelancer is because he wants flexibility in terms of employment. But flexibility does not mean no discipline. In any situation, whether as an office employee or a freelancer, discipline is one of the keys to success.

When I was working in an office, a boss or a leader, however, had 'forced' me to stay disciplined in the office routine. What about when I have decided to work as a freelance? Disciplining myself is an absolute thing. So, if you think that you can succeed as a freelancer without self-discipline, think again. well now the question is: what your level of self-discipline is?

Here are 5 marks of a Self-Disciplined Freelancer,

Signs You Have Discipline About Your Self

You've managed to avoid excessive shopping habits

Yes, a freelance also means an uncertain income. It was very different from office work that in fact you receive your salary in a timely manner. If you already have 2 bank accounts (one for day-to-day needs and the other for saving) this means that you are disciplined enough. Set a monthly budget for your everyday needs. When you receive payment from the client, get a separate fund for savings and spending. That way you can 'unload' accounts to be transferred to the account of expenditure when you have lack of orders or clients.

Your mood doesn't influence your work

You're not in the mood? You make an excuse to delay your work? Your clients going to hit the ceiling! Remember, your performance is closely correlated with your reputation. Being a freelancer means you have to work in a professional and responsible way. It is important not to miss the deadline that has been set.

You're not in the mood even to the idea yet? Do not wait for a better mood but be proactive to get rid of a bad mood. Maybe you'll want a refresher moment, perhaps by playing your favorite music, or maybe a nice lunch with friends? Do what's best for you until you return good mood, and your work will eventually be resolved.

You love to learn new things

You may some times be required to follow some specific training while working in an office. What is the purpose of all this training? Surely to increase your skills and mastery in a particular field.

When you become a freelancer means no HR department which will set your training schedules. You will determine for certain training courses or to add your own expertise. Get familiar yourself in self-development!

Pouting your clients-No More

Well, okay, maybe that annoying clients are wandering out there, but that does not mean a good reason to vilify them publicly (on forums, twitter, or facebook), instead of making you considered being defame a person's reputation. If there is a fellow freelance client asked about a certain reputation which in fact turned out to have worked with you, you should consider talking about using private line.

You put a lot of effort into maintaining healthy

Staying up late, eating late, eating potluck without considering nutrition, lack of rest, rarely exercise. With this kind of lifestyle, sooner or later, you will get sick.

Health is a major concern for freelancers, the completion / failure of a job only depend on yourself. Therefore adjust your lifestyle, maintaining healthy.

Now it's your turn, freelancers. how do you discipline your self?

Brochure is a pretty powerful marketing tool to attract customers. Brochures are usually found in places like tourist sites, shopping centers and offices. There are also brochures commonly found in hospitals or health clinics to provide information that is usually associated with health information or health products. Brochures are generally intended to attract the attention of consumers to be able to remember the content contained therein.

Brochure Design: Make Your Brochure A Better Marketing Tool

Brochure Design: Make Your Brochure A Better Marketing Tool

But actually the most influential in the success of a brochure in reaching its audience is the brochure design itself. You need some time to refine the design of the brochure, because if it is not going to attract the audience, then you will only waste time and budget. The following are five design tips to make your brochure appeal to the audiences.

5 Brochure Design Tips

1. Your brochure should contain only essentials information that relates to the product/service for which you are offering.

Brochure design should be attractive but should also contain key information as possible. Maybe your brochure design is interesting enough, but if it does not have the information you are offering to customers then surely this would make a loss. Make sure that your brochure design already contains the main information about your brand. For example, if your brand is about a fine dining restaurant, then you also have to include information about the location of the restaurant, Restaurant Menus or speciality, location/map, photos of the restaurant as well as other valuable information.

2. Your brochure design should match your brand identity

Your design should be in accordance with your brand identity. Brochure design that is not inline on brand would obscure the purpose of marketing strategy through the brochure itself. For example, your brochure is about women's fashion then you certainly would not choose cartoon design which is more suitable as a brochures on children's clothing. If your brand is about female fashion then you should choose soft colors such as pastel, girly or elegant.

3. You should not use different types of fonts on your brochure

You do not need a lot of fonts in designing a brochure. Using too many fonts will confuse your customers. Maybe you can choose two different fonts for headings and body copy. Although the initial objective range of fonts can attract consumer attention, but in the end it will be difficult for consumers, and they may no longer interested to read the information in your brochure.

4. Your brochure should contain clear and simple sentences

Remember the limitations of space in the brochure and that you should not use long sentences in it which will only make your brochure ignored by consumers. Simple sentences are the best thing in a brochure design. Remember that the audience is mostly visual readers so expand the use of pictures or interesting photos showing the hallmarks of your brand. We recommend that you use the original image with good resolution that seemed professional and attractive.

Polish your Brochure to Make a Great First Impression

Your brochure design should provide a good first impression and must be in accordance with your brand. If you are creating a brochure design that seemed luxurious but not so with your brand, the impression that will arise is that your products are not affordable to them. Should adjust the first impression of your brochure design to a brand or product that you sell.

As a business owner of course you must be careful in determining your marketing strategy. Professionally designed brochure design is clearly beneficial for your company and effectively to attract consumers. Be wise in choosing the services of professional designers so you do not waste time and budget in vain.

Just as a good logo design, a Good Mascot Design can help a company's branding and promotions. Good Mascot Design will also give a good impression to the visitors of the website and is also important for the company.

Good Mascot Design For A Successful Brand

Some mascots are found to be more popular than the company itself. Many companies have succeeded in creating a mascot design that can be strongly attached to the memory of their audience. As well as those found in some large companies such as Disney and McDonalds which uses a mascot to build their brand, and their proven success in developing a mascot for branding. In this case not only a mascot design to build a brand, but it also gives a special touch that can be embedded in our memories.

Good Mascot Design

A growing number of companies that make the mascot as one of their branding strategy, for it is always interesting to find out which are still lingering in the minds strong and which are easily forgotten. Mascot designs which tend to be cartoon characters commonly used in business and make a brand seem different from the other.

Good Mascot Design For A Successful Brand

To be effective in creating a branding strategy using the mascot, then a mascot design should appeal to anyone, it should be eye catching and of course describes the brand it represents.

Good Mascot Design For A Successful Brand

In the midst of such a tight competitive market, a company should use the phrases, words and pictures to represent a company or brand and make it different from the other. Many experts believe that advertising is one of the most effective representation of a brand is the mascot.

Good Mascot Design For A Successful Brand

Mascot is one of the marketing strategies that makes your company or brand appears to be unique among the other brands. Mascot design should reflect the personality of the brand it represents. Many people have questioned why a company uses as a mascot for their sales strategy?

Good Mascot Design For A Successful Brand

Since the mascot is not just giving it a distinct personality to the brand it represents, but it also gives an impression of creative, emotional for the people who see it. Mascot Design can be used to provide its own entertainment value for a brand. Mascot also has a role in selling the brand to promote a company's business and of course, being an early first image people see of a brand.

Surely there are some things that must be taken to ensure that a mascot can really help promote the brand and have an impact on sales.

The most fundamental and primary to create a character for the brand is to understand the brand itself. What do you sell? McDonalds does not merely sell food, but it also gives pleasure! The clown character of McDonald's: Ronald McDonald indeed reflect McDonald's own brand.

Conclusion

Choosing a good mascot design is not easy and you certainly need a lot of points of view. If you want a professional, eye-catching mascot design then you can find it through the creative work of experienced designers.

Keep in mind that a mascot or character design will be very effective for promoting a product and not services. Not only creative mascot design role in attracting customers but also good overall packaging of your brand that makes it appeals to your customers.

In this case, of course, important to design a mascot that looks attractive, eye catching and memorable. If you choose the wrong mascot design then instead of creating a positive impression, your mascot will actually make your product look bad in the eyes of your customers.

How far is The Role of Design in the Tourism Industry? | Design and creative branding on the tourism industry has the potential to encourage people to make a trip to some tourist attractions. Successful tourism branding and attractive design makes a famous tourist spot in the public eye. Design on flyers, brochures and photographic elements will support the success of the tourism industry.

The Role of Design in the Tourism Industry

Featuring a beautiful design of a tourism destination will keep people interested and imagine what will they see when they are traveling. A beautiful island that is not well known ones would be a major tourist destination if it is beautifully designed, and using an appropriate branding strategy. It is certainly very profitable in the tourism industry.

Print and visual media is an important role to promote the tourism industry worldwide. As the old saying: "A picture is worth a thousand words". This is exactly what has prompted many tourism agencies and hotels to place designs as a top priority in growing their tourism industry.

The tourism industry will allocate a huge budget every year just to advertise in both print and electronic media. National Geographic Traveler Magazine, for example, it is now a platform that is strong enough to promote the tourism industry through the beautiful photographs as well as many articles that support.

Web Design

source:learnlakenona.com

Of course, the tourism industry is currently benefited greatly from the design to the rise of the internet. It makes every city, country and state has their own website. On this site they can show the best things that has to encourage tourists to come visit. The Internet is a powerful marketing tool in the tourism industry and have quite a dramatic effect on the tourism industry itself.

In this case, a good web design is very important and interesting in supporting the promotion of a tourist spot. The design of the tourism sites should be able to present the best things that can be enjoyed by tourists and inspire their desire to visit the place which ultimately has the advantage for the tourism industry.

more tips on web design:

Banner Ads

source:noleavenolife.com

Banner ads are also very convenient to be placed on the front page of a tourism website. In this case a good and attractive design is very important to create a wonderful impression on a tourist destination. Things sells from a resort is beautiful and interesting things in place. The role of design in the tourism industry is to highlight the beauty and uniqueness and create the potential for increased traffic.

more tips on Banner design:

Designing the Banners, Billboard Ads & Posters: Tips

Billboard design

source:startribune.com

Have you ever seen a very attractive design billboards so embedded in your mind? The design of billboards in the tourism industry is one of the powerful marketing strategy to make people have a strong imagination of a tourist spot. It is expected to foster their desire to visit the tourist spots.

more tips on Billboard design:

Tips for Creating Effective Publication Design

Pamphlets and Brochure Design

source:caen.canada.travel

Pamphlets and brochures are also a good marketing tool for a spot of tourism. Design brochures and pamphlets which attractive, eye catching and professionally can make the sights appear more attractive than they really are. Have you ever seen the brochure design of Sentosa Island in Singapore or Disneyland in Hongkong? See how design is very attractive that makes the place look more beautiful and attract people to visit it. The role of design is very influential on the tourism industry.

more tips on Brochure Design:

The use of Black and White Color in Web Design: When you're browsing, you will see many sites that display a lot of high quality and colorful pictures. It is believed to encourage the viewer to look at their site and read its contents. However, many also are using black-and-white images. Then what is the reason they use black and white images to display on their site. Here are some reasons, I hope you find it useful!

Why Black and White is Good for Web Design?

1. Black and white images provide a unique aesthetic

Some websites use colored elements to embellish the design. But there are also web sites that use black and white images. This adds to the charm and beauty of the website even if it is not colored. There is a unique aesthetic for the kind of pictures where in one can view the exact details of the image. When some images just look gorgeous because of the color, black and white images to show the real beauty, something more natural. This suggests that although there is no color, it can still look amazing and have impressive visuals.

2. Implies professionalism

Black and white images can also imply professionalism. The reader can see that a website can be trusted with the proper use of black and white images. Only a few sites will have the courage to choose the type of the website in attracting readers. Simplicity is the new high style.

3. Providing a classic look

Using black and white photos can also give classic impression of a website. We all know that classic style has a high value. So, if you want to give a classic touch, use a black and white image.

4. Attract readers

If you want to convey a message through pictures, it would be appropriate to use a black and white because it can easily attract the eye due to high contrast.

5. Bring up curiosity

If a site uses a black and white image, it will also raise the curiosity of visitors. This will encourage them to look deeper. They will try to find out the real story behind the pictures shown.

6. Interference-free message delivery

Black-and-white images known as simple, and allows messages to be conveyed more clearly. So that the reader can grasp the message of these images with ease.

7. Provides a minimal impression

Simple look and minimalist impression can be shown by using black and white images. Using black and white images can soothe severe look and add a touch of minimalism.

8. Encourage readers to read the content

The placement of black and white images can also be a clue the reader's eye. Content is king, then the design should be able to contribute to help readers find what they want to know.

9. It lets your images pop

Got a photography site or any other site and have a portfolio to show some pictures? Use black and white images. In this way, readers can see the beauty of the thing you want to display. This is because the black-and-white displays every detail.

10. Provides a sophisticated look

a website will look sophisticated, elegant and alluring in the black-and-white view. Along with whatever color used in such websites, black and white image will surely give the desired view.

To save paper means you also helped reduce the deforestation. Frugality in the use of paper when printing, eco friendly means has prevailed.

Tips for Saving Paper

Did you know? Of the 15 ream of A4 obtained from about 1 tree felled. Every day there are millions of sheets of paper used. And to meet the needs of those papers, there will be millions of trees to be felled. In fact, approximately 70% of raw material for paper using wood from the forest.

So the more we apply wasteful in the use of paper, then we are also unwittingly participate in and to contribute to deforestation. And vice versa, when we save paper, tens of millions of trees can be saved. Thousands of hectares of forests will be saved.

Tips for Saving Paper

So how do we save paper? Consider and implement paper-saving tips below:

1. Use double-sided paper

Use both sides of paper to print documents that are still drafts or documents that are not too important. This paper-saving tips can save paper by up to 50%. For example: When a document needs 100 sheets of paper if printed on one side, then to the printing on both sides will need 50 sheets of paper. That is equal to 50% reduction!

2. Use scrap or recycled paper

You should not quickly dispose of waste paper, consider whether there is an empty side. You may still be able to use the blank side of the paper is to write a draft or record your memo. Also remember that the paper used can also be bundled into a small book (notebook) that can be brought to the record while you are traveling. In addition to saving paper, it's pretty creative.

3. Set document margins

Decrease margin of your document or reduce the font size so it will get more content on a single page.

4. Don't waste paper, write email!

Take the advantage of email for correspondence purposes that are less important and do not need physical evidence in the form of print letters. Email can also be used as a substitute letter for internal communication between the branch office or representative. Invitations discussions or seminars are also more effective and efficient when distributed via email. Using email tends to save paper and costs, in addition you do not have to pay for postal mail delivery.

5. Save the document digitally

Documents or monthly reports do not always have to be printed, this can all be simply stored in digital form. Save the file on your computer and do a back up using a flash drive or external hard drive. Printing should be preferred only for the purposes of utmost priority.

6. Use a digital camera

For those of you who like photography or when documenting a moment, use a digital camera and and try to tend to store in digital form. Print only the photos that you really need to print. That's in addition to the cost savings would also savings in the use of paper.

7. Reduce effort to spread the seminar notes

At a seminar or workshop, you do not necessarily need to share notes. Most of the participants of the seminar or workshop has had its own paper notes, especially for professionals. By not distributing notes to the participants then you will also save paper and it also a cost effective. The documents or material that will be discussed during the event should be sent via email along with the invitation. Thus, participants have time to study the seminar materials or even print it before attending the event.

8. Optimizing magazines

Currently it has many online news media available on the internet. But if you really want to read conventional magazines, read the magazines that have been provided by the office where you work. You do not have to always buy a magazine, especially if just purely for leisure.

If you currently subscribe to the magazine, collect these neatly and if it's all been crammed into your home, you should decide to immediately recycle those magazines.

9. Use recycled or non-timber paper

If possible, use recycled paper or non-timber paper. But unfortunately, the circulation of these papers is still quite a bit in some countries, if as for the price is relatively more expensive than regular paper.

10. Think twice before spreading flyers,brochures or leaflets

To support the interests of our sales are often done through the distribution of brochures, but whether the distribution is already quite effective? There are many facts that (80%) of those who received the brochure will immediately discard the brochure upon receipt. If it is necessary to distribute these flyers, make sure the person who received it really interested in the product you offer, or those who would potentially buy the products you offer. Distributing flyers on the streets is not a wise action, it's not just a trash littering the streets, but also wasteful and ineffective.

Concusion

That was a few simple tips on saving paper, if we can do it continuously it will be able to give a great impact on global forest rescue which being narrow and gained.

Finally we all just 'ordinary people' who have no political power or a policy that is able to change the system. But to get used to saving paper then we will gradually become friendly towards the forest. Without fanfare need to have real action to save forests globally. Go Green Start From Yourself!