Brochure Design: Make Your Brochure A Better Marketing Tool

Brochure is a pretty powerful marketing tool to attract customers. Brochures are usually found in places like tourist sites, shopping centers and offices. There are also brochures commonly found in hospitals or health clinics to provide information that is usually associated with health information or health products. Brochures are generally intended to attract the attention of consumers to be able to remember the content contained therein.



But actually the most influential in the success of a brochure in reaching its audience is the brochure design itself. You need some time to refine the design of the brochure, because if it is not going to attract the audience, then you will only waste time and budget. The following are five design tips to make your brochure appeal to the audiences.

5 Brochure Design Tips

1. Your brochure should contain only essentials information that relates to the product/service for which you are offering.

Brochure design should be attractive but should also contain key information as possible. Maybe your brochure design is interesting enough, but if it does not have the information you are offering to customers then surely this would make a loss. Make sure that your brochure design already contains the main information about your brand. For example, if your brand is about a fine dining restaurant, then you also have to include information about the location of the restaurant, Restaurant Menus or speciality, location/map, photos of the restaurant as well as other valuable information.

2. Your brochure design should match your brand identity

Your design should be in accordance with your brand identity. Brochure design that is not inline on brand would obscure the purpose of marketing strategy through the brochure itself. For example, your brochure is about women's fashion then you certainly would not choose cartoon design which is more suitable as a brochures on children's clothing. If your brand is about female fashion then you should choose soft colors such as pastel, girly or elegant.

3. You should not use different types of fonts on your brochure

You do not need a lot of fonts in designing a brochure. Using too many fonts will confuse your customers. Maybe you can choose two different fonts for headings and body copy. Although the initial objective range of fonts can attract consumer attention, but in the end it will be difficult for consumers, and they may no longer interested to read the information in your brochure.

4. Your brochure should contain clear and simple sentences

Remember the limitations of space in the brochure and that you should not use long sentences in it which will only make your brochure ignored by consumers. Simple sentences are the best thing in a brochure design. Remember that the audience is mostly visual readers so expand the use of pictures or interesting photos showing the hallmarks of your brand. We recommend that you use the original image with good resolution that seemed professional and attractive.

Polish your Brochure to Make a Great First Impression

Your brochure design should provide a good first impression and must be in accordance with your brand. If you are creating a brochure design that seemed luxurious but not so with your brand, the impression that will arise is that your products are not affordable to them. Should adjust the first impression of your brochure design to a brand or product that you sell.

As a business owner of course you must be careful in determining your marketing strategy. Professionally designed brochure design is clearly beneficial for your company and effectively to attract consumers. Be wise in choosing the services of professional designers so you do not waste time and budget in vain.

Good Mascot Design For A Successful Brand

Just as a good logo design, a Good Mascot Design can help a company's branding and promotions. Good Mascot Design will also give a good impression to the visitors of the website and is also important for the company.



Some mascots are found to be more popular than the company itself. Many companies have succeeded in creating a mascot design that can be strongly attached to the memory of their audience. As well as those found in some large companies such as Disney and McDonalds which uses a mascot to build their brand, and their proven success in developing a mascot for branding. In this case not only a mascot design to build a brand, but it also gives a special touch that can be embedded in our memories.



A growing number of companies that make the mascot as one of their branding strategy, for it is always interesting to find out which are still lingering in the minds strong and which are easily forgotten. Mascot designs which tend to be cartoon characters commonly used in business and make a brand seem different from the other.



To be effective in creating a branding strategy using the mascot, then a mascot design should appeal to anyone, it should be eye catching and of course describes the brand it represents.



In the midst of such a tight competitive market, a company should use the phrases, words and pictures to represent a company or brand and make it different from the other. Many experts believe that advertising is one of the most effective representation of a brand is the mascot.



Mascot is one of the marketing strategies that makes your company or brand appears to be unique among the other brands. Mascot design should reflect the personality of the brand it represents. Many people have questioned why a company uses as a mascot for their sales strategy?



Since the mascot is not just giving it a distinct personality to the brand it represents, but it also gives an impression of creative, emotional for the people who see it. Mascot Design can be used to provide its own entertainment value for a brand. Mascot also has a role in selling the brand to promote a company's business and of course, being an early first image people see of a brand.

Surely there are some things that must be taken to ensure that a mascot can really help promote the brand and have an impact on sales.

The most fundamental and primary to create a character for the brand is to understand the brand itself. What do you sell? McDonalds does not merely sell food, but it also gives pleasure! The clown character of McDonald's: Ronald McDonald indeed reflect McDonald's own brand.

Conclusion

Choosing a good mascot design is not easy and you certainly need a lot of points of view. If you want a professional, eye-catching mascot design then you can find it through the creative work of experienced designers.

Keep in mind that a mascot or character design will be very effective for promoting a product and not services. Not only creative mascot design role in attracting customers but also good overall packaging of your brand that makes it appeals to your customers.

In this case, of course, important to design a mascot that looks attractive, eye catching and memorable. If you choose the wrong mascot design then instead of creating a positive impression, your mascot will actually make your product look bad in the eyes of your customers.

Packaging & Brand Image | Maximizing Brand Image

In our daily life, packaging is not a stranger anymore. In addition to the main aim to protect the product or material contained therein, the other reason is to consider the security aspects, ease of distribution delivery. And in this discussion, is its function as an identification tool.

Almost all consumer goods sold in the market put on packaging and labeling as an identity that distinguishes one product with another, especially the kind.



For example, a detergent powder product will be very difficult to distinguish from the manufacturer if not packaged in accordance with the characteristics of each brand.

In other words, we can see that packaging design is one of the most important elements in the process of building brand awareness, effective packaging design is a manifestation of an existing brand, and can bring the brand experience to the consumer.

Good packaging design should also reflect the brand image, showing the side of a balance between function and personality, in addition to simply look good and stand out in the eyes of consumers.

More about Packaging: 50+ Eco-friendly & Recyclable Packaging Inspiration

Good Packaging Samples

Some example we can consider:

Anna Sui Packaging
A cosmetic and perfume products from Anna Sui. Amid the various series of beauty products that look similar in department stores, Anna Sui product packaging stand out.



Carries the style of Anna Sui's design philosophy is eclectic, with a mixture of inspiration from art comes to street fashion, rich in color, and blend elements of flora and motives; series of product packaging represents the idealism of the brand.



Use contrasting colors and bold, coupled with a unique form of packaging such as rosebud, up mannequin head, it all creates a strong statement inherent in memory, and establish brand loyalty development.



Using a range of products from Anna Sui to be a way of self-expression for its customers, which is no longer just a packaging material that serves to protect the content in it, but at a deeper level that is as a medium that can create an emotional connection with the users.

Also please keep in mind that from the above example, it does not mean that the successful implementation of the packaging design can only be achieved if the design is rich in color and bold in taking extreme forms. All should be returned to the self identity and personality that is owned by the brand.

SK-II Packaging
Let's look at another example of facial care brand from Japan, SK-II, with its philosophy "Live Clear". The essence of the brand is delivered by a range of products designed to clean and elegant packaging. The red color as a distinctive signature color that blends with neutral colors like white or silver.



Appearance of a clear and clean packaging convey the image of the brand as a product that has a property to make skin look so healthy, white, and sparkling. This proves that the packaging should convey competence and confidence of the brand so emotionally affecting consumer to buy the product.

Conclusion

Never underestimate the various advantages as described above because the packaging can be a medium that can strengthen your brand image with its functional, but also communicative. There are several elements that can influence the design of a package to look stand out, can be of colors, shapes, graphic elements event font selection.

As the media that represent the brand, the packaging must be well designed and contains attribute or identity of the brand, such as the brandmark, or other graphic elements as characteristic of the brand. The key is consistency, composition and the structured packing layout, and supported with an attractive design visualization.

When consumers buy your product instead of only in terms of function or need, but also because it is interested in your brand packaging because there is relevance to consumers, it means your packaging already have a plus, strong and will stick in the memory of consumers.