This is the second part of "Blogging for Branding, Education and Business Series". be sure to read the first part first ("Blogging for Branding, Education and Business Series (Part 1)"). Previously I've discussed at length about the benefits of blogging in terms of education, so in this article I'm going to continue from the business side. I think you already understand very well that blogs can be an effective means for businesses and to make more money.
Blogging For Business
Lately the blog paradigm has changed drastically from the beginning of its appearance first. The senior bloggers argue that the early occurrence of the blog is driven by great passion of the people to have a personal website. Because managing a website is not as easy as it seems it gives birth to a blog platform that in fact is user friendly. So the early days of its appearance, the blog is widely used to simply share and vent.
Blog in today's more to streamline the business, either directly or indirectly.
Blog for direct business usually is a blog that used to sell any product or ad publisher. Usually this blog has a product or advertisements on display there. The goal is of course for visitors who come to buy products that were displayed or clicked on display ads (PPC).
Just sometimes there are several factors that sucks and makes the visitors to avoid this kind of blog that is when the blog has become a "window". In other words, this blog has put too many banners or advertisements of products.
They may not realize it but it is huge, especially the banners would be very annoying when the visitors reading the articles presented. It may also not have time to read the article, to open these blogs are already reluctant because of loading time (hence very few visitors of this blog).
Well for a business blog that used to indirectly (ie is a blog that is not used just to sell or install a variety of banners), but to support the main website.
For example: the "Site Sketch 101" is one that supports "Scribe SEO". You can see it does not have the kinds of products on display or a weird ad is attached. The blog is purely for sharing as well as drive visitors to the web resellers. Nothing fancy. Just for sharing. Simple but leads directly to the main website.
Conclusions
Blogs which used to doing business can be from blogs that are free or paid. Although free, it does not always earn less than a paid blog. It depends on how we manage and optimize it.
Before moving to blog with hosting and paid domain name, I now still use the free platform (blogger.com). So in fact the blog can be what and how once again is the way we manage and the initial purpose of these blogs are built.
Okay ... I think blogging for business just got here first. See you in the next article!
