Visual Communication

Visual communication: as the name implies, is a method of communication through sight. Visual communication is a process of delivering a series of will or specific intent to others with the use of media depictions which can only be read by the sense of sight. It combines art, symbols, typography, drawing, graphic design, illustration, and color in its delivery.



Visual communication has several functions such as the means of information and instructions, it aims to show the relation between one thing with another in the guidance, direction, position and scale, such as maps, diagrams, symbols and directions. The information will be useful when communicated to the right people, at the right time and place in a form that can be understood and presented in a logical and consistent.

As a means of presentation and promotion of the message: get attention (attention) of the eye (visually) and make the message memorable; eg posters.

As a means of identification: one can reveal the identity of the origin of such a person. Likewise, an object, product or institution, with an identity that would reflect the quality of the product or service and is easily recognizable by both producers and consumers. We would be easier to buy cooking oil by mentioning the brand 'X' size 'Y' rather than just saying buy a liter of cooking oil. Or maybe you are going to buy cooking oil brand 'X' because of its logo that seemed clear, clean, and "healthy".

When visual communication is used for the identification of institutions such as schools. Then people will be easier to decide between school A or B as favorites, as they often excel in the arena of national and ranks highest in the region.

Visual communication has some basic theory that can be used as a benchmark in its functions, namely: sensual and perceptual theories.

VISUAL COMMUNICATION DISCUSSION

Psychologists, philosophers, and practitioners have devised several approaches that can help us explain how to view and process the images. The four theories that we discuss can be divided into two basic groups: sensual (gestalt and constructivisme) and perceptual (and cognitive semiotics).

THE DIFFERENCE BETWEEN VISUAL SENSATION AND VISUAL PERCEPTION

To understand one approach to visual communication, you must first know the difference between visual sensation and visual perception.



Visual sensation of a stimulus from the outside world that activates nerve cells in the organ of your senses. Burning wood in a fireplace can activate cells in your ear as you could hear the crack and sizzle sticks; You can smell the aroma of the wood in your nose; You can feel the warmth of the fire through the hands and face, and in your eyes when you see the light yellow from the flames. When the stimulus reaches the brain, it can produce a sense of all the sensual input. Your brain interprets the sounds, smells, temperature, and sights such as the fire in the fireplace.

Visual perception is the conclusion made by combining all of the information collected by your sensual organs. Sensation is raw data. Visual perception is the inference of meaning after visual stimuli received.

CONCLUSION

Visual communication is the process of delivering a number of specific requirements or purpose to others through the use of media depiction which can only be read by the sense of sight.

Visual communication using art, symbols, typography, pictures, graphic design, illustration, and color in its delivery. Visual perception is the conclusion made by combining all of the information collected by your sensual organs. Sensation is raw data. Visual perception is the conclusion meaning after visual stimulus received.

There are four theories discussed are divided into two groups of policies: sensual (Gestalt and constructivisme) and perceptual (semiotics and cognitive). In curriculum and educational technology, an educational technologist in planning learning requires knowledge about the signs in semiotics, requires knowledge that supports the dissemination of information as well as other policy theories of visual communication, so that the messages conveyed by the students accepted in full.

Sources of Graphic Design Inspiration | The Fundamentals of Graphic Design

Sources of inspiration: Design is a discipline that is formed by a diverse and eclectic set of influences from both past and present, which informs a variety of choices and decisions made ​​during the design process. The effect may be profound or partial and can affect the overall structure and content of the work, or appear as a subtle twist.

Sources of Graphic Design Inspiration

Urban environment



Designers can be influenced by the vernacular language of the urban environment to produce a piece of the current and modern, classic or working with ideas when dealing with spacing and proportions.

Art



Art has always influenced by the design. The principles that have defined and guided art movement was prepared, has adapted and brought into the design, particularly those related to page layout and composition. For example, the rule of thirds is used to determine the focal point in a piece of work, while the rules of chance is used to create a more interesting composition.

Film



Proximity motion pictures, and a sequence of images to inspire designers often resulting layout structure and publications in similar ways. For example, the book discusses the importance of speed and narration in a work, aspects that can be structured like a film. Pace and intensity can be changed and manipulated through the use of different treatments for the layout, images and text.

Culture



The majority of designs are produced to serve the present need so that there is a common cultural reference or influence for a piece of work aims to attract the target audience. Designers using elements of popular culture such as color, typography and accepted social norms or taboos in their work to reflect the times they lived and to appeal to the communal mind. At the cutting edge, this may include the use of vernacular culture to create designs with elements from the pulse of the people to keep moving.

Magazine



There are many publications for and about industrial design. This is not only useful to look at the work of other designers, but to keep track of the movements, trends and technologies in the industry in general. The industry publication also allows designers to build a book of contacts and track the work, which may be useful in the future. These publications are also provided relevant information on the administrative side of the business of design, such as legal, tax consulting and copyright details of the various bodies organizations and associations.

Music



Design and music seem to have a symbiotic relationship as a designer can follow the principles of music to inject pace or rhythm to the project. A designer can mimic the beat of the music through the use of images that have a large scale or free text page interlude in the flow of content, creating different beats in how the page content is divided between image and text pages.

Attractions




Collections of objects and items found can also provide a set of eclectic and exciting effect. Designers actively looking for inspiration for their work in different locations, even in their respective cities. At other times, inspiration may come from an object in their studio. These influences can creep into design decisions. Many designers to surround themselves with interesting objects, pictures, posters and other stimuli to continue to be inspired.

Other areas of design



Graphic designers take inspiration from all creative fields, including the fields of design, such as furniture and interiors. Indeed, many creative people do not see themselves as being limited to a single discipline. For example, De Stijl and Bauhaus schools involved in painting, furniture and graphic design, using general principles to guide their work in different disciplines and media.

The designs are produced by a variety of influences including art, music, magazines, or a collection of objects such as the composition of the painting by the Russian modernist abstract painters: Wassily Kandinsky. Magazines, in particular, tend to be appropriate from a variety of influences to produce dynamic visual cover and spread.

Designers also glean inspiration from random objects and items like Russian dolls.

Graphic Design Principles: Visuals as Symbols in Graphic Design

Visual symbols are very close in our daily lives. Especially in big cities, we can see so many visual symbols are placed in various places such as shopping areas, public transport, on billboards and posters, print ads, even on your t-shirt. Visual symbols have different meanings, both in the social interaction, economic, personal to the spiritual. As you might know that there are already many existing visual symbols throughout the world.

Why we use visuals as symbols

It's basically humans tend to use visual symbols to convey their message, that have occurred since prehistoric times. As you may already know on the walls of ancient caves have been found many visual symbols, like images of humans and animals that form simple scratches with the colors of nature, such as soil color and the red color of blood, or white tree sap. That is one indication that humans have been using visual symbols to convey a message.



With the growing sector of culture and technology, visual symbols co-evolve. Every nation has a corresponding visual symbol of the distinctive character of its culture. Nevertheless, universal visual symbols where the symbols have the same meaning in each nation also evolve as the development of world culture and technology. In the past when digital technology and communication has not as sophisticated as it is now, symbols such as mobile phones, iphone or the Internet would not exist, that's progress.

Oh by the way, do you know why a visual form more widely used as a symbol? That's because visual perception can have the same on every person who saw it, so it's easier to communicate, other than that the visual can have a broader meaning and deep. For example: the visual form of the word "Love" has the same form on every person in the world (you are currently thinking about a heart shape, right?)

In Graphic Design

In graphic design, visual symbols could be developed with various techniques and styles in accordance with the character that you want to communicate. The same visual symbols such as "Love" can be described in various models, such as the classical model that is different from the modern model. Visual form of "love" is a classic of course will tend to have a style of ornamental when compared with the visual form of "Love" is a more modern minimalist.



Visual symbol also has a strong influence on a person's lifestyle and character. Certain visual symbols can be considered able to raise the prestige and social status, or the personality of its users. For example when someone wearing a t-shirt with a "tiger" as visual will have a different feeling than the person which are wearing a t-shirt with a "rabbit" as visual. Since both the visual and character has a different meaning. Imagine when you see two mighty men, both men are wearing different t-shirts. The first man is wearing a shirt with the "Harley Davidson" logo, while others wearing a shirt with the "Playboy" logo. Obviously your perception of these two man would be different, right?

Graphic Arts Basic: Aesthetics

Aesthetics in Graphics: The word 'aesthetic' derives from the Greek word: 'aesthesis' which means feeling, a sense of feeling or taste. In the process, Munro said that aesthetics is the way to respond to the stimulus, especially through sensory perception, but also associated with mental processes, such as associations, understanding, imagination, and emotion. Science of aesthetics is a science which studies all things related to beauty, learning all aspects of what we call beauty.

1. Some definitions of aesthetics

Aesthetics is the study of the quality of the beauty of an object or impulse power, and the creator of aesthetic experience and observations.
Aesthetics in the context of the creation by John Hosper is part of the philosophy associated with the process of creating beautiful work.

Aesthetics Definition:

Aesthetics (also spelled æsthetics or esthetics) is a branch of philosophy dealing with the nature of beauty, art, and taste, and with the creation and appreciation of beauty. It is more scientifically defined as the study of sensory or sensori-emotional values, sometimes called judgments of sentiment and taste. More broadly, scholars in the field define aesthetics as "critical reflection on art, culture and nature.

2. Why You Should Understand Aesthetics

First, because works of art, natural design, and the artificial is so valuable, so they deserve to be studied traits typical for the sake of art and design itself.

Second, the creators have argued that the aesthetic experience (related experience works of art and design) is so valuable both for the group and its members so that each work of art and design is worth studying.

Third, maybe the creators thought that this experience is so valuable in themselves so that it requires testing and research on the qualities of works of art and design.

Aesthetics is the study of knowledge, and understanding through observation of matters of beauty, both on the object or subject, or creator, and observations through the philosophical and creative process.

3. Aesthetics in the Graphic Communications Industry

Union between aesthetics with technology in the graphic communications industry is a matter that is quite complex, and lead to the development of specific styling based on practical needs.

Graphic designer departments at company

• Marketing

  Role of the marketing department is collecting data on market taste worth selling.

• Financial

  Determine the production budget.

• Production

  Planning in the effectiveness and efficiency of product.

• Technician

  Spur productivity, and engineering technologies (in order to faster produce with a small charge).

Graphic Arts Basic: the Elements and Principles of Design

Drawing is a matter of taste, thought, skill, ideas, and techniques all of which is a unity. In general, the urge to draw arises because of an idea in mind to put it into a visual form. With a solid knowledge of material properties, and functions of the tool, artists can develop the ability to draw without technical constraints.



Fine art is a branch of art that make up the work of art with media that can be seen by the eyes, and perceived by the sense of touch. This impression is created by processing the concept of line, plane, shape, volume, color, texture, and lighting with an aesthetic reference.

Fine art divided into three categories, namely:

1. Pure art
2. crafts, and
3. the design.

Pure art refers to a type which works only for the purpose of making personal gratification excretion, while craft and design more emphasis on functionality and ease of production.

Pursuant to the development of the modern art world, the term 'fine art' became more specific to the notion of pure art to then combine it with the design and craft into a visual arts discussion.

1. Elements Of Fine Art

Fine Art can be grouped into four sections based on the form:

a. Point

Is a small form that has no dimension. Expression on a point of the most common is a simple roundabout, compressed, not angled and without direction

b. Line

is a result of real scratches and maximum limits of an object, space, time series, and color.

c. Space

Is a flat shape without thickness, has the dimensions: length, width and area; and has a position, direction, and bounded by a line.

d. Stocky

Is a form field that has a thickness dimension and depth.

The composition of some shape could be a good arrangement. Even so, there are some rules that need to be applied in stacking these forms (the application of these principles is not an absolute truth, but works of art that is created should be called good works). Please note that these principles are subjective to the creators.

2. Draft planning

a. The requirements are determined (designers, marketing, and production)
b. The existence of the principle of compatibility of science with computer engineering, and production machinery
c. In accordance with the environment (local communities)
d. Compatibility of the design characteristics of the one part with another
e. Design possibilities and how to solve

Design Function Theming

1. rational

Media that leads to the rational that focuses on practice, function, or the needs of the community, will put pressure on, or benefits to receive the news that informed / communicated.

2. Humorous or witty

Appearance or the witty humor is a strategy in achieving the goals of communication graphic communications to trigger attention to things that are communicated.

3. fear

Fear is more effectively used to improve motivation
objectives:
Identifying negative consequences when using the product.
Identify the negative consequences of unsafe behavior, such as drinking, smoking, call while driving, environmental destruction, and so on

4. patriotic

Visual display patriotic (heroic) is sometimes presented to increase the sense of public confidence in the news that informed / communicated

5. error

The purpose of media that is a mistake to audience (people) who watched / read it can improve the scene or error message that informed / communicated

6. rule

Rules are usually associated with rules that do not offend the tribe, customs, race, and religion. This element is very risky so we must be careful, so that the graphics media created are not ended up in a misunderstanding in the community.

7. symbol

The symbol is a bridge to interpret (interpret) an object to an audience in accordance with experience

8. emotional

Most people interested in news that is informed if it is through emotional approach.
Emotional Technique is better known and intriguing, especially in communities that feel more advanced

Characteristics of a designer

• Having technical prowess.
• Understand the nature of the material
• Understand the needs of the audience
• High curiosity
• The sharpness of vision
• Initiative
• nice and competent
• confidence
• Honesty
• Taking into account the risks and be responsible for his work
• Collect data (research)
• Persistence and understand the purpose.