As entrepreneurs both in the real and virtual world, the success we have today can not be separated from how the marketing efforts we have done so far. As freelance graphic designers, marketing is needed to capture the target market or potential clients. Marketing is nothing but a form of our efforts in promoting products or services that we sell.
Digital Marketing is where you conduct business promotion and market reach through digital media online.
Marketing today has been greatly developed, modern and it is directly proportional to follow the development of technology which also has entered the era of cyberspace. The virtual world is no longer just linking people to the device as a source of information, but it connects people all over the world through the devices, and a variety of technologies such as social networking therein.
So, What Are the Benefits of Digital Marketing?
Type of marketing is called as digital marketing, where you do a promotion, search market through digital media online. By utilizing a variety of resources such as social networking sites, be it friend networking such as facebook, or specifically to build a professional network like the one being offered by the Linkedin. We can also market our product / service by displaying our portfolio through a blog, or through a personal website, there are several sites that offer free website builders.
It became public news that almost everyone uses the internet and do a search on what they are looking for through search engines like Google and Bing. Nielsen / NetRating has done research in 2008, that 73% of internet users use search engines to find products and services they need around them on regular basis. This is a tremendous opportunity for us to utilize the virtual world as the land to reap a potential buyer or user of our service. So the activities that you do in the virtual world can be recorded as a path that can give good feedback for all of our efforts as Graphic Designers.
