Ruth Kedar (kedardesign.com) is a Google logo designer who has been known throughout the world. Her design is a second draft in which first created by one of Google founders: Sergey Brin. Google logo design has been through a long process and has spent quite a long time. Here is the narrative of Ruth Kedar about the process behind the creation of the Google logo:
Ruth Kedar:
"I was teaching design at Stanford University in 1999 when I was introduced to Larry Page and Sergei Brin by a mutual friend at Stanford. They were looking at designers to design their logo and website and I was asked to present them with some preliminary design ideas. They liked my approach and design style and I was hired to design both."
"Google wanted to create a unique logo that would clearly differentiate them from the other search players at the time (Yahoo, Excite, HotBot, LookSmart and Lycos), as well as embody their unique vision.
These other players were commercial portals first, and search engines second. Google wanted to convey that it was as a search provider first and foremost. It offered fast, comprehensive, and above all trustworthy search results. It was innovative, algorithmically complex yet incredibly simple to use. Furthermore, Google as a brand should repudiate all things corporate, conventional or complacent."
"Based on these guidelines there were many design iterations, and many directions were explored. At every meeting we managed to better reconcile the vision and its visual expression leading to the final design."
