Why do you need to redesign the logo? Is it necessary to redesign the logo that has been known by many people or society? Many considerations to redesign the logo is the reason why you have to redesign the company logo or your organization. What are the important reasons to redesign the logo? It is not easy to change a logo that was originally just had in mind the hearts of consumers and society, or what we often call with brand awareness. We know that with the redesign of a logo there will be a series of lengthy process and it is not cheap.
There is a special time in making major decisions on the replacement of a corporate logo design that is usually characterized by some internal changes to the desire of a company.
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When the logo is used for several years, consumer awareness of a brand that is measurable can be a means of valuable 'arsenal' of corporate marketing. With this in mind: logo re-designs often implement subtle changes to refresh the visual while considering customer recognition.
Logo is not always competent at all times, there's time to update a logo design to fit the demands of the times. Indeed, changes to a new logo with its predecessor there is no change or insignificant. In this way a shift in public awareness can be directed without much effort. There will be confusion about the brand when it comes to a complete change. Better make a new company to maintain its image.
Of course it is obtained from the research, find facts about the entity, including competitors and consumers. For example, if an entity is a company, then that will be researched is about market analysis, state / condition of the company, industry sector, the vision, mission, corporate structure, goals, advantages, disadvantages, and also technology (SWOT). The bottom line is the outer aspect of the influential. Which is then translated into information that will be discussed whether or not the policy to redesign the logo.
In many ways we can make a similar collection that will help us in knowing and understanding something of particular traits. Similarly, the reason to redesign the logo. If we grouped, then the reason for the logo redesign are as follows:
Redefine your identity. Re-design your logo.
1. Changes in the company's vision and mission
The first consideration is the reason most often occur. There are a series of companies are turning leadership or ownership. The impact of this mission vision usually is mated with the new company. Whether it's take over, merger, acquisition, and the like. Marriage or adjustment of the company's vision and mission will influence the design of the logo. Although the field remains the same company or sector, but the communications and corporate brand can be different. As mentioned the brand then it will be not far from the logo, because the logo is an important design element that is widely used for mass communication.
So what to do with vision and mission?
Try to understand more, in a different vision then it will lead to different missions. If the vision and mission changes, the whole area will be affected. Branding? Also be included. Corporate image is used for the company's vision fulfilled.
2. The logo is similar to other logos
The second consideration is redesigning the logo based on the sense of identity. At one point we are not aware of the logo is similar to a specific logo that used to be not greater than your brand of fame. The word 'like' that I used here means 'the same logo that could be having the same soul'. Could be of color, shape, location, arrangement, proportion and creation techniques. Objects may be the same, the same concept may also, but not with the 'soul'. Of course companies do not want to sacrifice a brand to be ambiguous or confused with another brand. Identity miscommunication can be very fatal impact.
Resemblance to eliminate uniqueness. Because the logo to create a mental picture of a brand, so when it is exposed to the problem, it affected the whole entity it represents.
What do you think after seeing the logo above? They were both making a circle with the same style. Placement of symbols above the white line around the exact same green circle, and also the same size. There is also a star attraction, even they both wear the symbols of mythology are also placed in the middle. In fact, the logo represents a company of the same product: coffee. I'm sure many of which mimic the style of Starbucks, although not everything can be brought to justice.
3. There are technical problems when using the logo
At first create a logo design you sometimes do not consider many things in depth, according to the circumstances of its creation time. The Company is advancing, many things to use the logo branding. Eg cost. In short, all these things can be divided into a number of things
Too much color. Many use the colors mean a lot of cost issue. This logo redesign considerations, especially regarding the print issues. Billboards, business cards, banners, banners, newspapers, magazines, and many others. If a company considers that a lot of color causing a lot of impact on cost, then a logo redesign will reduce the considerable burden of the cost of reproduction.
Logo shape is not perfect. There are basically due to the shape and affect the expression of one's judgment on anything. Yup, it's like a bad cover of a magazine with good content, people will not see even buy it. Less than perfect shape can be influenced by the flow of the eye on a form, the distance where the object is too close to the logo, logotype is hard to read, and so forth. Will primarily affect the current logo is in-blow-up with such a small size 18pt font size.
The logo can not be made into derivatives logos. This is normal at the time the company will create a new division. The logo should be similar to the logo of its parent. An example case in which FedEx has many divisions. With the distinction of color, FedEx logotype successfully created variations. However, many logos that can not be made as well as FedEx. Different forms and different writing problems.
4. The logo does not fit the time
On it's journey, the company branding will be stronger. Look at starbucks. Formerly people did not know the symbol used in the Starbucks logo. As consumer awareness and the strengthening of the masses, now only a symbol showing people already know that it is a starbucks.
There are other examples in this category logo redesign considerations, such as AT & T is the image that was once the bell is now a form of a blue ball. In those days, people are not familiar with modern communications such as mobile phones as they are today. People will understand that the bell is often used for communications that are the focus of this company. Although the first AT & T phone has not been produced, but in terms of communication is what we are talking about. Indeed, from time to time the company is adding some production areas, which of course is still associated with the communications sector. Now, the bell is no longer the primary tools used for remote communication. So is the exact reason that AT & T logo redesign in accordance with the age and condition of the company.
In essence redesign the logo will be used to determine the identity or re-brand a company so that appropriate and in line with expectations and the condition of the company. And redesign the company logo due to the company that wants to have a trademark on a new and more competitive era. Like the company's vision mission values that may change as time progresses and the company's goal has been reached that there should be a change for the better.
There may be other reasons behind the reasons redesign the logo of a company. Share with us your experience and knowledge about the scope of this problem in order to reach a more informative and educational.
