Business people must already be familiar with brochure or flyer. Brochure offers a significant role to inform a product or service. Brochure belong to the category of 'below the line' bussiness tool, but in fact brochure is difficult to penetrate a broad and diverse market. However, if a product or service already has focused market, then it can be a powerful weapon to introduce and build public awareness.
Compared to mass media advertising, brochures promotional costs would require a much lower cost. Meanwhile, a large amount of information can be put into the brochures; much richer than print advertisements or TV commercials. This is why, brochures chosen more often by small and medium-sized businesses, which have a specific target market as well as the likely minimal promotional budget.
Unfortunately, in the name of time and cost savings, often brochure designed with poor outcomes. In fact, we often receive brochures as a piece of paper with a crude design. This obviously can lower the prestige of the brochure itself. In fact, brochure could be a cery powerful offline promotional tools which could provide a huge boost to the success of marketing campaigns - if it is applied appropriately. moreover, it also can represent the company's image, and can be one form of corporate identity.
Hence, brochure design must have a clean structure - in this case means that "simple - but not lazy". The brochure should not be bombarded with lots of graphical elements, because the main purpose of brochure design is to create a visual amalgamation of: images, text and symbol to enable customers to recognize, trust and decided to buy / use the product / service being marketed.
Today we're excited to share with you these fresh brochure designs. You will see here several types of modern brochures, festival brochures, traveling publicity and so on. Enjoy!
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20 Fresh Brochure Design Ideas
1. Inspiration Sparked Brochure designed by Jedd Luke McNeilage
We created a booklet that brought to life the agencies philosophy: ‘Inspiration is sparked in the most unlikely of combinations”. At Boomtown this means the combination of strategy and original creativity - all of which results in 3 core measurables : growing your brand; growing your sales; and strengthening your customer relationships. The illustrations were designed so that the reader could mix and match to form unusual and engaging combinations, as well as humorous copy to compliment.
2. Ralph Lauren Glamourous Brochure designed by Giorgio Rocco Lab LLC
Brochure designed for the italian launch of Ralph Lauren Glamourous.
3. Festival of Dangerous Ideas 2011 & 2012 Brochure designed by Leah Procko
Festival of Dangerous Ideas is an annual event aimed to provoke and spark vibrant discussion around 'dangerous' topics. As a host to a range of international and local speakers, this event has broad appeal across a Sydney and international market.
The 2011 program was to bring a fresh look to the existing creative without changing the brand. Using the bold typography and details from, a more authentic tabloid feel was embraced, so the brochure moved into a large, folded tabloid format, printed on newsprint for show through. Topical images were also introduced to add another layer of texture and intrigue.
4. Giorgio Armani | Armani Mania Brochure designed by Giorgio Rocco Lab LLC
Brochure designed for the Giorgio Armani's stores and designed for the launch of Armani Mania perfume by Giorgio Armani.
5. Giorgio Armani | Acqua di Giò Brochure designed Giorgio Rocco Lab LLC
Brochure designed for the launch of Acqua di Giò by Giorgio Armani
6. CDC Outbreak Safety Kit Brochure designed by Sam Proctor
The CDC Outbreak Survival Kit is a package containing "government issued" supplies and information to all people of the United States so that they may safety outlast the zombie apocalypse. The kit contains four brochures of useful information, one flare gun, ID cards, a respirator and a letter from the head of the CDC.
7. Government of Dubai Brochure designed by Giorgio Rocco Lab LLC
Invitations and promotional materials designed for the Government of Dubai.
8. Mareiner Holz Brochure designed by Johanna Ecker & moodley brand identity
Mareiner Holz has developed a whole range of techniques for finishing untreated wooden boards in an environmentally friendly way. In doing so they discovered that each wood has its own unique character and therefore requiresindividual techniques in order for its true character to really shine. So much more than just flooring. When “Mareiner Holzindustrie” became simply “Mareiner Holz” it marked not only the adoption of a clear positioning strategy but also the establishment of “Wood Treatment” as a new market category. In addition, an emotional world was created by this courageous brand personality, which is especially evident in the aesthetics of the company’s products: 100% natural beauty. As the company’s brand mark, Bert the woodpecker is the whimsical representative of the agile outdoorsmen.
9. Ralph Lauren Polo Sport Brochure designed by Giorgio Rocco Lab LLC
Invitation and Press Kit designed for the Italian launch of Ralph Lauren Polo Sport fitness fragrance
10. L'Oréal Paris - Studio Line Brochure designed by Giorgio Rocco Lab LLC
Brochure designed for the italian launch of Studio Line products by L'Oréal Paris
11. Pavesio & Associati - Law Firm Brochure designed by Giorgio Rocco Lab LLC
Pavesio & Associati law firm. Corporate profile design project.
12. Message Sticks 2012 Brochure designed by Leah Procko
With a new curator on board, the annual Indigenous festival at Sydney Opera House was given a refresh to represent this shift from what was originally a film festival, into a week long celebration of indigenous arts: Dance, music, art, talks and film.
Careful to avoid any cliches or cultural insensitivity, we felt storytelling was an important aspect to the identity of the campaign. To engage and intrigue, we took traditional symbols from a local clan and reinterpreted for a more contemporary audience. The story became The Tribe, The Journey and The Gathering to reinforce a sense of community.
The simplified and modern approach meant we could be fresh and appealing to the broader community but meaningful to the local indigenous community. The result was an overwhelmingly high number of participants, sold out performances and strong creative to build upon over the next few years.
13. Brandon Grotesque Brochure designed by HVD Font
Brandon Grotesque is a geometric sans serif font family.
14. Walt Disney - W.I.T.C.H. Brochure designed by Giorgio Rocco Lab LLC
Presentation package designed for the italian launch of “W.I.T.C.H. è di Moda” (W.I.T.C.H. is Fashion).
Disney Publishing Italia.
15. Laboratoires Garnier Paris - Belle Color Brochure designed by Giorgio Rocco Lab LLC
Brochure designed for the italian launch of Belle Color by Laboratoires Garnier Paris
16. Pelá - Brazilian Festival Brochure designed by Osh Grassi
Pelá is a festival that includes musical shows, seminars and conferences. All of them about Brazil and it’s culture. The naming came from the spanish verb for “peel” (pelá) which also means “to take out”, so I came up with the main concept of taking your clothes off and feel like a brazilian on carnival.
The banana icon came along when I tried to find a representative object that matches Brazil, Carnival, the peeling action and tropical elements. It was used as the main key-art element responsable for the variations in the identity system.
The typography was hand-made combined with helvetica, to give dynamism and informality.
17. INDA Bathroom interiors Brochure designed by Giorgio Rocco Lab LLC
Catalogue designed for INDA, the largest italian industry, with 70 years of history in the field
of high quality bathroom furnitures and accessories
18. United States Postal Service Brochure designed by Matt Chase
Complete re-visualization of our USPS mail system, including logo, letterhead, business cards, packing tape, shipping labels, mailbox graphics, worker uniforms, stamps, stamp dispensers, notepad, weights & prices brochure, fleet vehicle graphics, front-of-store signage, newspaper advertisements and elementary school posters.
19. 35 years after - forward Brochure designed by Sébastien Nikolaou
35 years after / forward is a fictive exhibition organized by the Graphic Design department of the Faculty of Graphic Arts & Design, Technological Institute (TEI) of Athens. The department operates since 35 years, and this exhibition aims to promote the creative fields which the study plan offers to the students, along with selected graduation projects (theses) from the students.
This project was created for the Promotional campaign - Visualization of abstract concepts course, and the objective was to develop a visual identity and a brand for this exhibition, including a logotype, a visiting card, a folded brochure and a poster.
The brand is inspired by modernist and constructivist movements, using strong geometric shapes to define a bold identity, enhanced of a wide spectrum of colors and a stack of monospace typefaces (DPSD Beyond and Courier New).
20. RW Neo Business Brochure designed by DESIGNERTugrul Ozmen
