Brochure is a great marketing tool because it has various functions. But, if you do not master the basics of brochure printing, then you will only spend more money than necessary, or at worst you produce poor-quality brochures. Here are five questions to ask before you begin to design brochures:
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5 Questions to Ask Before Designing a Brochure
1. Who is your target audience?
It's important to know your target audience when designing your brochure. By knowing what is liked by the audience, you'll know what kind of image to be used, the type of information that will be able to make them would be very interested, and you will know what motivates them to take action.
2. Does your brochure complement other marketing materials, and will you send or distribute it by yourself?
The brochure is a marketing tool that is very strong and independent as they work well alone or with other materials. If you plan on sending your own brochure by mail, then you will need a more detailed brochure that gives a lot of info about your product or service. If you distribute a brochure at a trade show with other marketing materials, then your brochure should only highlight the benefits of your product. The brochure should contain a photo that can tell when paired with other printed material such as letters or flyers that provide specs because their nature is colorful and slick.
3. What functions do you expect from this special brochure?
The brochure has a variety of uses. Because brochures can be used for different functions, it is better to choose one of the functions and focusing on each brochure:
- Brochures containing further info: A very detailed brochure types and are usually sent after customers asked for more information.
- Point-of-Sale brochure: This type is that often you see next to the cashier at the grocery store or the bank teller counter.
- Direct Mail brochure: This type of brochure that is sent to potential customers to entice them to contact you or to introduce our company and products to them.
- Sales Support Brochure: This type is made specifically to help people when they do the sales part of a sales pitch.
4. Is your message clear and concise?
Before you start writing, you should explain what exactly you want to say and where you want to put it. The best way to ensure that your message is clear and concise by taking a holistic message of where everything is focused on the purpose of the leaflet. So, if your focus is a brochure about how your product saves customers money, all the elements of the brochure should show or tell how your product will do just that. Everything should focus on how you save the customer money. Pictures, graphics, images, text - all of them must return to save money.
5. Does your brochure organized logically?
If your brochure jumps from one topic to another without any logic, then it would be very confusing and will only make it go to waste. Make sure your design is not cluttered (remember: less is more), and that you are making progress logically from the facts through the brochure. Start with an introduction or overview of the product or service, then continues into the benefits, and frequently asked questions, and then a more in-depth product information, then whatever you think will flow by itself. Think of yourself as a reader and answer any questions that come up with a logical sequence in your brochure.
