If you go to the dentist, do you dare to teach the correct way of pulling teeth to the dentist? Maybe, if once you were a dentist and know about this. What if you weren't? So why do many people want to "teach" how to design, to graphic designers?
Here is the problem, many people think that graphic design is just a job that requires an understanding of graphics software alone instead of ideas, concepts, and techniques delivering a message. And maybe they think we are just as construction laborers who are adept in mixing cement, preparing brick, and made a series of solid construction, but do not have the ability to create ideas and concepts to establish a building like an architect.
a Case
"This seems less suitable color, replace it with red!"
or
"The Font looks too normal, it makes me bored! Better use one that has a swirl.
If you are involved in graphics design, maybe you often hear similar comments from people around on your work. But unfortunately, these comments are not come from people who know and understand about graphic design, but from those who are laymen and not understand about graphic- design and technical delivery of messages through a visual artwork.
Why?
Everyone has individual taste of any object they see. hundred people can come up with a hundred different opinions on a single object. This is called an aesthetic consideration, which tastes leaning to what they thinks is good, beautiful and interesting. This is of course relative and subjective. And this is why many people are "patronizing" graphic designers about what is good and beautiful and attractive. Because people feel confident about what he thinks is good would be good by others too. Yeah, although it can't be denied, non-designers sometimes tastes better than the designer's own tastes.
The Solution?
To overcome this problem, designers must understand and be able to explain about what graphic design to the non-designer. Especially to the client, designers must have a reason for every graphic element is affixed on each design, including color, texture, form (shape), etc.. This will make them understand that designers work on certain techniques and methods in conveying messages visually instead of randomly placed any graphic elements into an artwork.
Occasionally, some clients become self-centered and encourage graphic designers to follow his aesthetic considerations that often damage the delivery of messages of a work. For example, clients like the fonts that unique but hard to read and even not relevant to the overall design content. If this happens, try to give explanations about it. Even if also still insist, just follow. After all, the client will lose itself. : D
Yup! so What do you think? If you have any experience or even related solutions to the problems above. Please share it via the comment section! :)
